I had a hand in every bit of the production of these spots—the concepts, script punch up, casting, location scouting, even the background music selection. They also performed well for the brand. About 9 months after these aired, LendingTree’s direct competitor, NerdWallet, ran an almost identical ad. I take that as a compliment.

For this one, we listened to her yell “I want nice things” across two dozen takes, and it was funny every single time.