A Parks and Rec style Cybersecurity “show” my team made at Ethena. This fell under our “premium” content umbrella. The goal here was to build something that looked extremely professional, even TV-worthy, but on a tiny budget. My role as VP was to help move things along, approve scripts, champion the proof of concept so it could get made (essentially “selling” the vision to other execs who could not see it), provide feedback, and manage the budget. This was shot in Brooklyn over three days, netting us eight videos. We had about $50k available for this shoot, and managed to come in under that. I’m super proud of my team’s work here. This course is both entertaining and informative, and customers loved it.