LendingTree

As the Content Director at LendingTree I wrote a little bit of everything--landing pages, commercials, billboards, recruiting ads, UX copy and more.  I was also responsible for the content style guide. This was a project I worked on for weeks ahead of LendingTree's rebrand launch, and I updated it regularly.

Sample 1 (Knight): I wrote a bunch of commercials for LendingTree, but this one is my favorite. I didn’t just write the script either, I had a part in the entire production: casting, location, wardrobe, editing, color correction, on-screen graphics and more.

Sample 2 (LT Academy): This is an excerpt from one of the videos in the first course at LendingTree Academy. I scripted, co-directed, and art directed this course. LendingTree Academy is a service you get just for signing up for a free My LendingTree account. I even acted in one of the lessons.  

Sample 3: This is a landing page for the My LendingTree app. Instead of kicking people straight to the download store that corresponds with their device (iOS or Android) from an ad, we decided to try a landing page to explain the app a bit more. We needed to communicate what the app does, and make it clear that it comes at zero cost to the customer. I also wrote most of the copy within the app, including the emails and push notifications it sends.

Sample 4: This is a redesigned landing page that I worked on to go with a commercial campaign. The couple in the photos are from the commercial. We aired it heavily, but just in case you didn’t recognize them, I had them add the “Watch their story” button beneath the image that will play the 30 second ad in a modal.

Sample 5: This is a screenshot of the publicly available LendingTree content style guide mentioned above.